How we work together

I work in three main ways. Some situations call for leadership and strategic advisory. Others need fractional ongoing support. And some are better served through focused project work.

Leadership & Advisory

Senior advisory on commercial strategy, deal execution, GTM motion, and revenue systems. Ideal for founders, CEOs, CROs, and commercial leaders navigating complex commercial environments.

Strategic commercial advisory
Deal review and negotiation strategy
GTM and partnership strategy
Team and revenue system design
Board-level commercial counsel

Fractional Commercial Leadership

Ongoing commercial leadership and strategy support. Suited for companies without dedicated commercial leadership or those scaling GTM across new markets, partners, or revenue channels.

Ongoing commercial strategy
Sales and partnership team support
Revenue operations and systems
Deal review and approval
Operator-level involvement

Project-Based Engagements

Focused work on specific commercial challenges: pricing reviews, channel strategy, deal structures, partner enablement, or GTM assessments.

GTM assessments and strategy
Partner and channel strategy
Pricing and licensing reviews
Deal structure and negotiations
Commercial playbook development

Let's talk about what you need

I work with founders, CEOs, CROs, Heads of Sales, Heads of Partnerships, and commercial operators on situations where smarter commercial execution directly impacts revenue and growth.

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I work with founders, CEOs, CROs, Heads of Sales, Heads of Partnerships, and commercial operators on enterprise sales, GTM, partnerships, and selected tech initiatives.