Independent support on channel deals before terms harden or margin disappears.

I help distributors, resellers, CSPs, and VADs review deal structure, pressure points, concessions, and next-step risk before the next customer or vendor move.

Discuss Channel Support →See what I review →

Independent. Vendor-neutral. No referral fees. No downstream incentives.

Channel Deal Support
Independent review of a specific customer deal for distributors, resellers, CSPs, and VADs.
Independent
No vendor affiliations. No referral fees. No downstream commercial relationships that affect the review.
One side only
I work on one side of a live commercial situation at a time and do not advise both sides of the same deal.

Channel partners.

Distributors, resellers, CSPs, VADs, and partner-side commercial teams that need an independent read on a specific customer deal before the next commercial step.

Six deal risks that weaken margin and deal quality.

01
Customer pressure that forces early concessions
02
Weak commercial structure before the next move
03
Soft positioning before customer or vendor calls
04
Approval-path uncertainty that slows the deal
05
Concessions that do not earn movement in return
06
Margin erosion before terms harden

One way to engage.

Channel partners

Channel Deal Support

Distributor · Reseller · CSP · VAD

Commercial support for distributors, resellers, CSPs, and VADs on a specific customer deal.

From $1,200

Discuss Channel Support

What's included

Pre-call deal review
Pressure and concession mapping
Prep before the customer or vendor conversation
Post-call debrief
Next-step guidance
White-label support if needed

Sam Potnin

Independent channel deal advisor.

Why this is useful to channel teams.

18+ years inside enterprise software, reseller, and vendor-led commercial cycles, including Microsoft EA environments, Oracle-related deal motions, and large-account negotiations.

That helps channel teams protect margin, structure concessions more carefully, and go into the next customer or vendor move with a clearer commercial position

18+
Years in enterprise software commercial cycles: Zero
Vendor affiliations or referral fees: One side
Per live deal — no conflict: Before terms harden
Review before the next commercial step

When more depth is needed.

I lead the commercial review. When a case needs deeper licensing, compliance, SAM, technical, or procurement depth, I bring in selected practitioners with direct experience in those areas.

Specialist involvement is arranged case by case, based on scope and availability.

01
Licensing, compliance, and SAM specialists
02
Technical and implementation support
03
Contract and procurement specialists

Scope and limits.

Not legal advice
Not a formal SAM audit
Not generic management consulting
Not vendor-funded deal coaching
Independent support on specific channel deals

Common questions.

What is Channel Deal Support?: A focused commercial review of a customer deal — before the next call, before a concession, or before terms are finalised. I review deal structure, pressure points, and next-step risk from the channel partner's position.
Who is it for?: Distributors, resellers, CSPs, and VADs who need an independent read on a specific customer deal before the next commercial step.
What do you review?: Customer pressure that forces early concessions, weak commercial structure before the next move, soft positioning before customer or vendor calls, approval-path uncertainty that slows the deal, concessions that do not earn movement in return, and margin erosion before terms harden.
Can confidential materials be reviewed under NDA?: Yes. Detailed materials, contracts, and internal documentation can be shared under NDA once a case has been confirmed. Nothing is shared with vendors or third parties.
How quickly do you respond?: All requests are reviewed personally. If there is a fit, I respond within two business days with a proposed scope and next step.

Request a Review.

Describe the customer deal, quote, or commercial pressure point you are working through. I review a limited number of cases and respond personally if there is a fit.

Before the next call, get a clearer read on the deal.

Request a Review